Your customers
want to be your
salesforce.
Let them.
Herd is the referral program that pays for itself. Connect Stripe, pick a reward, and your customers start selling for you — across every touchpoint — in under five minutes.
Most referral
programs die
in a Google Doc.
You know word of mouth is the best channel you have. Referred customers spend more, stay longer, and complain less. Everyone knows this. Nobody does anything about it.
The existing options all ask something unreasonable. Hire a developer. Book a demo. Sign a twelve-month contract. Pay four figures before you've shipped a single reward. By the time the "referral committee" has its third meeting, the idea is dead.
Herd is what happens when you remove every one of those steps. One connection, one reward, done. If it doesn't make you money, it's free.
Three steps.
Under five minutes.
Connect Stripe
One click. We read your customers, orders, and subscriptions. We never touch your payment flow.
✓ Issues rewards via Connect
✗ Never sees card data
Pick a reward
Four templates that actually convert, or build your own. Preview updates live as you choose.
Turn on touchpoints
Receipts, checkout pages, portals, renewals. Herd shows up where your customers already are.
You only pay after
they pay you.
With ads, you spend money to maybe get a customer. With Herd, money only changes hands once a real, paying customer walks in the door. That's it. That's the whole pitch.
Run an ad.
Reward a referral.
Type your numbers.
Watch your revenue
get bigger.
Every field has a ? if you're not sure. Move a slider, watch the chart breathe. This is what next year could look like.
Six things we
got right.
Live previews everywhere
Every edit is visible in the customer-facing surface before you ship.
Eight native touchpoints
Receipts, portals, renewals, QR. No copy-paste embed codes.
Rewards on autopilot
Stripe Connect pays out the moment the criteria trip. You approve nothing.
Fraud rules that learn
We flag self-referrals, coupon-stackers, and disposable emails before payout.
The ratio that matters
Positive-CAC ratio shown every place you look. Nothing else is the point.
White-label in one click
Your brand, your domain, your customers. We get quieter as you get louder.
What Herd customers
have done so far.
We're in beta. The numbers and quotes below are illustrative — the design and structure are real, the names and figures are placeholders we'll replace with actual customer outcomes the moment we have them.
"We turned it on Tuesday afternoon. By Friday we had our first referred sub. We still haven't paid Herd a dollar."
"I've launched three referral programs in my career. This was the only one that shipped the same week we started."
"We replaced two tools and a Zap. The math is the best argument: referred customers now drive 19% of MRR."
Pay when
it works.
No feature gating. No seats. No trial. You pay when we've already made you money.
Free
Up to $1,000/mo in referred revenue. Every feature. Every touchpoint. Forever.
Start free →10%
of referred rev > $1K/moSame product. You only pay a cut of money we just brought in. If our share is bigger than your net, you got scammed — by yourself.
Start free, upgrade when you hit it →